02

Project

Payva

Rebranded In 11 Weeks. 5x'd Revenue In The Months That Followed.

Project overview

Payva (formerly MyAbundant) came to us at an inflection point. The company had product-market fit, real momentum, and a clear ambition: become a billion-dollar FinTech company serving the digital economy. But the brand that got them there — the name, the look, the narrative — wasn't going to get them where they were going. Co-founders Chris Gravagna and Chase Craft needed a complete rebrand: new name, new identity, new website, new UI/UX, and new investor-ready assets. And they needed it fast.

Project process

We started with Brand Therapy — our strategy intensive for tearing down what's working, cutting what isn't, and mapping the brand forward. From there, we ran a UX Workshop to reimagine Payva's customer acquisition and approval flow, turning a process that can feel invasive into one that feels modern and trustworthy. Then came the build: a new name (Payva), a complete visual and narrative identity, a conversion-focused website designed to look and feel like an established FinTech leader, and a full suite of investor and partnership decks to support fundraising and integrations. Every deliverable was built to scale — with workable files, guidelines, and team training to carry the brand forward long after the rebrand launch.

Final result

The rebrand became a catalyst. In the months following launch, Payva 5x'd their revenue, 5x'd their team (from 6 to 32 full-time employees), and outgrew their office space more than once. The new brand gave them a scalable identity, a website that drives growth, a customer experience built on trust, and investor and partner materials that open doors. Most importantly, it gave the team the confidence to walk into raises, partnerships, and rooms they couldn't have walked into before. In Chase's words: "The rebrand was one of the big pivotal points we've experienced… it's been a catalyst for our expansive growth."

Client Name:

Payva

Service Offered:

Brand Strategy, Brand Design, Web Development & Design & UI UX

Timeline

11 Weeks

Project Kickoff

Feb 12, 2025

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FAQ's

Common questions about partnering with us.

Every question deserves a great response. If you don't see what you are curious about, reach out!

What services do you offer?

- Content Strategy - Brand Strategy - Marketing Strategy - Photography - Filmmaking - UGC - Design - Web Design & Development - Product Design - Social Media Management - Campaign Development

How much does a project cost?

Every project is quoted for your unique needs and the scope of work to fulfill those needs. Most content projects start at $5k. Brand Therapy/Brand Builds start at $10k. Website Design & Development start at $10k. But reach out, let's talk about the outcomes you need and the scope to bring those outcomes to life.

What is Brand Therapy?

Brand Therapy is our done-with-you brand strategy intensive — a focused brand workshop (in-person or virtual) where we sit down with founders and teams to tear a brand apart and identify what's working, cut what isn't, and map out who the brand is becoming. We dig into identity, voice, audience, messaging, vision, and visuals — and walk away with the clarity, direction, language, and visuals needed to build everything else on top of. It's the foundation every brand, website, and campaign is built on. We truly believe most business problems are deeply rooted brand problems just waiting to be solved.

What can I expect after I inquire?

We will get back to you asap about your inquiry and slot you in Joey's or Christy's calendar. On our discovery call with you, we will lead you through a no-pressure convo about what the oppotunity is you are going after and what type of partnership you need to make it happen. After our initial discovery call, we can collectively make a decision if working together is a homerun.

What is our average turnaround time?

Photo & video campaigns = > 7 Days Brand Builds (Visual & Narrative) = specific to each client but each update is a 3-5 day turnaround. Goal is under 30 days for full-scale brand builds. Website Builds = 21 Day Process with updates every 3-5 days. UI UX = reach out to chat. Product Design = Reach out to chat.

What happens if I need a revision?

Revisions are part of building great deliverables. While most of our clients have few to no revisions due to our onboarding / pre-production and design process, we love doing live video call revision sessions to save everyone time and produce a better end product.

Why would I hire Speers Collective vs an in-house employee?

We get asked this all the time. Great question. In-house photogs, filmmakers, designers and strategists are massively valuable to your team. The problem is finding that talent is challenging and expensive. Partnering with us is typically more cost effective, delivers better work and in a timeline most in house employees can't hit.

Just watch the Payva Case Study video, our clients can vouch for this!

Do you offer payment plans or phased billing?

Yes! We offer payment plans. For larger multi-month projects, we bill in phase by phase structures.

Can you help with just photo/video, or is it always a full package?

We have many clients who contract us, retain us or hire us for one-off photo and video campaigns! Reach out. We can't wait to hear about the content opportunity in front of you!

Do you offer ongoing retainers for content or social?

Yes! That's our preferred way to partner with you - ongoing relationships always produce the best results!

Inquire to book an Intro Call

Book a free discovery call to explore the opportunity in front of you and how we can help!

Get started

Get started

FAQ's

Common questions about partnering with us.

Every question deserves a great response. If you don't see what you are curious about, reach out!

What services do you offer?

- Content Strategy - Brand Strategy - Marketing Strategy - Photography - Filmmaking - UGC - Design - Web Design & Development - Product Design - Social Media Management - Campaign Development

How much does a project cost?

Every project is quoted for your unique needs and the scope of work to fulfill those needs. Most content projects start at $5k. Brand Therapy/Brand Builds start at $10k. Website Design & Development start at $10k. But reach out, let's talk about the outcomes you need and the scope to bring those outcomes to life.

What is Brand Therapy?

Brand Therapy is our done-with-you brand strategy intensive — a focused brand workshop (in-person or virtual) where we sit down with founders and teams to tear a brand apart and identify what's working, cut what isn't, and map out who the brand is becoming. We dig into identity, voice, audience, messaging, vision, and visuals — and walk away with the clarity, direction, language, and visuals needed to build everything else on top of. It's the foundation every brand, website, and campaign is built on. We truly believe most business problems are deeply rooted brand problems just waiting to be solved.

What can I expect after I inquire?

We will get back to you asap about your inquiry and slot you in Joey's or Christy's calendar. On our discovery call with you, we will lead you through a no-pressure convo about what the oppotunity is you are going after and what type of partnership you need to make it happen. After our initial discovery call, we can collectively make a decision if working together is a homerun.

What is our average turnaround time?

Photo & video campaigns = > 7 Days Brand Builds (Visual & Narrative) = specific to each client but each update is a 3-5 day turnaround. Goal is under 30 days for full-scale brand builds. Website Builds = 21 Day Process with updates every 3-5 days. UI UX = reach out to chat. Product Design = Reach out to chat.

What happens if I need a revision?

Revisions are part of building great deliverables. While most of our clients have few to no revisions due to our onboarding / pre-production and design process, we love doing live video call revision sessions to save everyone time and produce a better end product.

Why would I hire Speers Collective vs an in-house employee?

We get asked this all the time. Great question. In-house photogs, filmmakers, designers and strategists are massively valuable to your team. The problem is finding that talent is challenging and expensive. Partnering with us is typically more cost effective, delivers better work and in a timeline most in house employees can't hit.

Just watch the Payva Case Study video, our clients can vouch for this!

Do you offer payment plans or phased billing?

Yes! We offer payment plans. For larger multi-month projects, we bill in phase by phase structures.

Can you help with just photo/video, or is it always a full package?

We have many clients who contract us, retain us or hire us for one-off photo and video campaigns! Reach out. We can't wait to hear about the content opportunity in front of you!

Do you offer ongoing retainers for content or social?

Yes! That's our preferred way to partner with you - ongoing relationships always produce the best results!

Inquire to book an Intro Call

Book a free discovery call to explore the opportunity in front of you and how we can help!

Get started

Get started

FAQ's

Common questions about partnering with us.

Every question deserves a great response. If you don't see what you are curious about, reach out!

What services do you offer?

- Content Strategy - Brand Strategy - Marketing Strategy - Photography - Filmmaking - UGC - Design - Web Design & Development - Product Design - Social Media Management - Campaign Development

How much does a project cost?

Every project is quoted for your unique needs and the scope of work to fulfill those needs. Most content projects start at $5k. Brand Therapy/Brand Builds start at $10k. Website Design & Development start at $10k. But reach out, let's talk about the outcomes you need and the scope to bring those outcomes to life.

What is Brand Therapy?

Brand Therapy is our done-with-you brand strategy intensive — a focused brand workshop (in-person or virtual) where we sit down with founders and teams to tear a brand apart and identify what's working, cut what isn't, and map out who the brand is becoming. We dig into identity, voice, audience, messaging, vision, and visuals — and walk away with the clarity, direction, language, and visuals needed to build everything else on top of. It's the foundation every brand, website, and campaign is built on. We truly believe most business problems are deeply rooted brand problems just waiting to be solved.

What can I expect after I inquire?

We will get back to you asap about your inquiry and slot you in Joey's or Christy's calendar. On our discovery call with you, we will lead you through a no-pressure convo about what the oppotunity is you are going after and what type of partnership you need to make it happen. After our initial discovery call, we can collectively make a decision if working together is a homerun.

What is our average turnaround time?

Photo & video campaigns = > 7 Days Brand Builds (Visual & Narrative) = specific to each client but each update is a 3-5 day turnaround. Goal is under 30 days for full-scale brand builds. Website Builds = 21 Day Process with updates every 3-5 days. UI UX = reach out to chat. Product Design = Reach out to chat.

What happens if I need a revision?

Revisions are part of building great deliverables. While most of our clients have few to no revisions due to our onboarding / pre-production and design process, we love doing live video call revision sessions to save everyone time and produce a better end product.

Why would I hire Speers Collective vs an in-house employee?

We get asked this all the time. Great question. In-house photogs, filmmakers, designers and strategists are massively valuable to your team. The problem is finding that talent is challenging and expensive. Partnering with us is typically more cost effective, delivers better work and in a timeline most in house employees can't hit.

Just watch the Payva Case Study video, our clients can vouch for this!

Do you offer payment plans or phased billing?

Yes! We offer payment plans. For larger multi-month projects, we bill in phase by phase structures.

Can you help with just photo/video, or is it always a full package?

We have many clients who contract us, retain us or hire us for one-off photo and video campaigns! Reach out. We can't wait to hear about the content opportunity in front of you!

Do you offer ongoing retainers for content or social?

Yes! That's our preferred way to partner with you - ongoing relationships always produce the best results!

get started

Ready to partner with a creative team you can trust?

Reach out. Let's chat about your next project.

Email us:

joey@joeyspeers.com

Email us

Email us

get started

Ready to partner with a creative team you can trust?

Reach out. Let's chat about your next project.

Email us:

joey@joeyspeers.com

Email us

Email us

get started

Ready to partner with a creative team you can trust?

Reach out. Let's chat about your next project.

Email us:

joey@joeyspeers.com

Email us

Email us