01
Project
Glōci
Full service brand build to design, build and launch the Glōci brand to the world. We handled their web experience development, photo and video launch assets, social marketing strategy and social brand launch.
Project overview
glōci had the product, the formulation, and a founder with a massive engaged audience. What it didn't have was a brand that matched the quality of what was inside the box — or a plan to transition Lori Harder's massive audience from her previous venture into a brand-new launch. Lori brought us in to build the visual identity, the narrative, the website, the content library, and the social launch strategy that would carry glōci into the beauty and wellness market.
Project process
We started with Brand Therapy — our in-person brand strategy intensive that turns a founder's instincts into a clear, linear framework her whole team can execute against. From there, we built the brand identity guide (the visual and narrative bible for glōci), developed the website to convert, produced a full library of photo and video assets, and scripted the transition films that brought Lori's existing audience along for the ride. Then we ran the social brand launch and product launch as two distinct moments — because you only get to launch once, and the first impression has to land. The work unfolded in three connected phases. First, we established the foundation — brand identity, tone, visuals and messaging — giving glōci a distinct point of view in a crowded wellness space. Next, we produced the assets to bring it to life: a full website build, product & lifestyle photography/video content, and launch-ready copy for email marketing. We ecen produced content assets to help @loriharder tell the brand story for the launch of Glōci and those 4 videos got over 1M views. We helped guide the strategy and execution for launch day online. We ran the social media strategy and management for 3 months post-launch, building community and keeping the brand in motion during its crucial launch phase.
Final result
The launch sold out. Nearly 893,000 organic views and 4,500+ comments poured in across the launch window, with an audience asking when, where, and how they could get it. Beyond the numbers, glōci entered the market looking and sounding like a brand that had been in-market for years — premium, clear, and unmistakably itself. In Lori's words, "we nailed the goal… it feels elevated, it feels premium." And because every decision lives inside the brand identity guide, her team is equipped to keep building on that foundation long after our engagement ended. Services We Executed On For Glōci: - Brand Therapy - Brand Strategy Development - Visual Brand Development - Go-To-Market Strategy - Lifestyle & Product Photography - UGC - Full Scale Video Production - Email Marketing Design & Copy - Social Media Initial Launch Strategy - Social Media Management - Founder Rebrand Strategy & Content Production
Client Name:
Glōci
Service Offered:
Brand Strategy & Design, Photo & Video Launch Campaigns, Social Launch Strategy & Management
Timeline
6 Months
Project Kickoff
Jun 4, 2024
